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First, I wish to thank Tá Na Mão!, the Brazilian Times, and MassachusettsBrazil.com for their generosity and assistance in all my efforts to reach the Framingham/ MetroWest Brazilian community.
The first publicity effort began in late October and early November 2004 with this poster at several downtown Framingham businesses and public places. I had only recently been updated about the town's burgeoning Brazilian population and commercial district. Unfortunately, the poster was only in English.
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To
Bianca of Framingham
Former
Exotic Dancer in Fitchburg
Let
us know you are safe and well.
Your July decision still brings
heartache and uncertainty. You are dearly loved and missed. Please
return to your destiny and natural interests. Please return to our
lives.
Affectionately,
Jeff and Nadia |
Here is the November 1, 2004 Tá Na Mão ad and cover that began the media effort and inspired the name of this web site. "Volta" means "come back" in Portuguese. The publication's name best translates as "You Got It!"
The following "editorial ad"
appeared in several late November 2004 editions of the Brazilian Times:
The
following were links on MassachusettsBrazil.com for several months in
late 2004 and early 2005:
In mid August 2005, I
again felt the need to resume an advertising campaign to reach the
MetroWest and greater Boston Brazilian community. The following banner
appeared on the classified page of MassachusettsBrazil.com beginning
August 15, 2005:
In March of 2006, advertising once again resumed with a furry. It began with an AdWords campaign on Google that took weeks to refine and involved different ads for three seperate catagories of search terms: 1) Local/ Brazilian community, 2) Exotic Dance, and 3) Insurance related. If you put any of more than a hundred search terms into Google related to one of these three categories, or visit a related partnered site, chances are pretty good you will see one of these ads somewhere in your browser:
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In late
August 2005, the following ad made its debut in Tá Na
Mão, depicted
here above its English translation. It felt great to be back in
Tá Na Mão where it all began! The ad was originally
intended as a handout to
distribute to car windshields at select parking areas in Framingham.
In March of 2006, advertising once again resumed with a furry. It began with an AdWords campaign on Google that took weeks to refine and involved different ads for three seperate catagories of search terms: 1) Local/ Brazilian community, 2) Exotic Dance, and 3) Insurance related. If you put any of more than a hundred search terms into Google related to one of these three categories, or visit a related partnered site, chances are pretty good you will see one of these ads somewhere in your browser:
The Search for Daniela
Help find this young Brazilian
woman with ties to Framingham.
www.VoltaBianca.info
The Search for Daniela
Help find this young Brazilian
woman and former MA dancer.
www.VoltaBianca.info
The Search for Daniela
Help find this Brazilian woman.
Former insurance agency trainee.
www.VoltaBianca.info
Also, a seperate campaign was initiated focusing exclusively on Google's Brazilian domain (in Portuguese):
A busca para Daniela
Ajude encontrar este nativo de Rio
que viveu em Framingham EUA.
www.VoltaBianca.info
Complimenting the Google effort was a Keywords campaign with Yahoo. As with Google, this campaign includes a wide variety of search terms that call up the ad whenever these terms were accessed up to my daily budget limit. Yahoo's own web pages and partnered sites are included:
The Search for Daniela
www.voltabianca.info. Help find this young Brazilian woman with ties to Framingham.
The following ad appeared in the Friday, March 24, 2006 edition of the Brazilian Times, shown here along with the original English. This was the first ad I ran that actually produced a response from someone who wanted to help.
A similar ad ran in the April 14, 2006 edition of the Brazilian Times. There was a slight change in the text and the "profile" photo area on top was removed. This ad also produced a response, this time from the relative of a former dancer at the club who is also Brazilian.
Help find this young Brazilian
woman with ties to Framingham.
www.VoltaBianca.info
The Search for Daniela
Help find this young Brazilian
woman and former MA dancer.
www.VoltaBianca.info
The Search for Daniela
Help find this Brazilian woman.
Former insurance agency trainee.
www.VoltaBianca.info
Also, a seperate campaign was initiated focusing exclusively on Google's Brazilian domain (in Portuguese):
A busca para Daniela
Ajude encontrar este nativo de Rio
que viveu em Framingham EUA.
www.VoltaBianca.info
Complimenting the Google effort was a Keywords campaign with Yahoo. As with Google, this campaign includes a wide variety of search terms that call up the ad whenever these terms were accessed up to my daily budget limit. Yahoo's own web pages and partnered sites are included:
The Search for Daniela
www.voltabianca.info. Help find this young Brazilian woman with ties to Framingham.
The following ad appeared in the Friday, March 24, 2006 edition of the Brazilian Times, shown here along with the original English. This was the first ad I ran that actually produced a response from someone who wanted to help.
A similar ad ran in the April 14, 2006 edition of the Brazilian Times. There was a slight change in the text and the "profile" photo area on top was removed. This ad also produced a response, this time from the relative of a former dancer at the club who is also Brazilian.
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